Policy on the Use of the University Name, Seals, and Trademarks

Responsible Executive
Responsible Office Berkeley Business Contracts and Brand Protection
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Policy Summary

Clarifies the permissible uses, and restrictions on the uses, of the University of California 's name and seal, as well as the Berkeley campus' name, seal, and trademarks; identifies the appropriate offices on campus and in the Office of the President from which to seek authorization for use of the name, seal, and trademarks and to arrange for licensing of the name, seal, or trademarks

Scope of Policy

all media, including, without limitation, print, radio, television, video, motion pictures, and all forms of electronic media (e.g. Internet Web sites and electronic mail

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